Plan the experience - Get the lay of the land - Fine-tune the experience - Align around the customer - Key three: C -customer-focussed culture. Listen to your customer before doing anything - Keep customer needs in mind - Communicate with and become a fan of your customers - Capture, then reward, their business - Key two: O -orchestrate the customer experience. Includes bibliographical references and indexĪ bird in the hand is worth more than you think - Key one: R -relevant marketing.
The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego". Details a fundamental shift that needs to take place in how businesses treat their existing customers. Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused metrics, and killer customer service. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues).
THE HIDDEN BUSINESS OF THE INTERNET HOW TO
Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. They are the people who already know you and buy from you. Existing customers are the key to ongoing business growth.
Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. A business's current customer base needs to be considered among the company's most valuable assets. "Winning strategies to keep your existing customers coming back.
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